C7 is a leading branding agency in Jacksonville, Florida. Simply put, branding is how you look, how you sound, and how you connect from a viewers perspective, not just your own view. We are a different kind of Jacksonville branding agency. One that fuses the perfect balance of visual design and data-science. Our user-centric approach focuses on creating a seamless brand experience across all digital and physical touchpoints. This unified brand experience results in a much more consistent, impactful, and valuable relationship with the user.
When discussing the details of what user-centric branding is, you must first acknowledge the disruptive impact of digital marketing in today’s marketplace. As a Jacksonville, Fl branding agency, digital allows us to measure, track and target customer behaviors in a way that has never been seen before in human history.
Simply put, user-centric branding positions the almighty customer at the center of your branding and marketing experience. User-centric branding embraces the idea that your users are unique and reflect different behaviors, pain points, and habits. Once you embrace this understanding things shift away from the old school way of branding.
The one-size-fits-all approach is dead. It is a distant memory that is obsolete. We now look for new ways to approach our target audiences, as individuals not as a generic, faceless herd. Using digital tools we better understand users and the unique paths they walk on. Our branding is now designed around them, not force fed to them. User-centric branding is a powerful strategy that allows us to update our customer understanding and adapt as required. It maximizes impact and creates lasting branding value for your Jacksonville business.
Your Jacksonville branding is more than just a logo and brand styling. In a quick moment it needs to impart the very essence of your organization. Over time, the story it tells will either build a successful perception of your company or it will fail. It will inspire loyalty and trust or it will fade into the sea of the forgotten.
A successful brand is one that is cross platform in both digital and physical environments. It is a champion viewed large or small, digital or print. From an icon on a phone to the package at your door, your brand must be crafted with professional care. C7 has years of experience empowering many successful brands, we can do the same for you.
C7 worked with Carlos Santana in creating a unified brand experience for his men’s shoe line. We carefully crafted his:
“Our team was relentless. We even stitched Santana’s famous album art into the lining of his shoes and imprinted the designs on the interiors of his shoe boxes.” says Calvin Bryant, lead digital guy at C7. “Every detail was carefully planned to transform simple packaging into a branding collectable. Now, people are collecting the shoe boxes and shoes because of the album art on the inside. The album art added another dimension of the brand experience to the shoe wearing experience. Customers now feel that they aren’t just wearing hand-made leather shoes, they’re wearing the “spirit of Santana.” It was a brilliant idea. I’m really proud of my team for their creativity. “That creativity makes all the difference between good branding… and GREAT branding.”
– Calvin Bryant,
Lead Digital Guy,
C7 Creative.
Ecommerce platforms are highly competitive. To successfully engage your audience your brand must look good, sound good, and connect with your customers where they are. C7’s extensive experience in both traditional eCommerce and mobile eCommerce will empower your products and services to sell.
Our visual world demands a visually dynamic package design. To compete both online and offline your products must get noticed and grab attention from those who intend to buy. C7 tells brand stories that go beyond the concept and speak to the very design of the package itself. Our years of branding and design experience allow us to work with our clients in developing dynamic package designs that build brands and sell products.
To add another dimension to the package design experience C7 has full 3d modeling capabilities. Our designers use this to create 3d visualizations of products which can be scaled, rotated and viewed in different lighting environments. Recently, we built out a full grocery store in 3d space. We then experimented with testing product designs in different store locations and heights on shelves.
Wearing Oculus VR goggles, our 3d virtualization allowed executives to do a real-time 3d walk thru, at the height of a 6 year child. They could now view the store environment and how their products would be seen by a small child on the shelves at various heights. It gave them a new perspective of product placement and configuration of packaging colors.
Connect and share your specific package design requirements 904.253.3779.
Taking your brand beyond your logo, color palette and mood boards requires an understanding of art and science. C7’s creative team will transform your retail, office or any branded space and make it flow with your visual story. Our designers and 3D experts can create immersive visual models or 2D composites to share with your builders, team or to experiment with various design concepts.
“The work performed by C7 Creative for Carlos Santana was exceptional. We are very pleased to recommend them.”
Carlos Santana Shoes for Men
“I was very satisfied with their entire process, from their professionalism to the services rendered. I appreciate how C7 brought together a lot of the aspects that we’d requested from the beginning while keeping the design clean.”
Kelly Canada Design + Build + Interiors
“I can’t say enough about the wonderful experience I had working with the C7 team.They are a talented group who really know their stuff.”
NBA Sports Commentator & NFL Football Star
Industries we serve
We help businesses create, empower and launch their brands while keeping cost, timelines and objectives on point. Our Jacksonville branding agency has created many high-level projects for leading organizations in the USA, Caribbean and UK.
Check out a few of our case studies
Wink | case study Coca Cola | case study Snap.build | case study LPGA | case study
View some of our work. Let’s Talk 904.253.3779
Case study:
Solus. Tan Happy.
Task:
Branding
Visual Identity
Retail Store Branding
Tan Happy!The slogan says it all, or at least invites you to come and experience the fun.
Solus approached C7 with the task of developing a fresh new brand that had a positive, fun vibe for their chain of young, hip tanning salons.
After experimenting with many concepts and focus grouping the final few, C7 created a cool water blue and caribbean purple theme with fun in the sun orange accents.
Our team tagged the new logo with a “tan happy” slogan to complete the laid back, island feel.
We weren’t done there. Next, our design team worked with Solus executives to pull the island fun into the physical space. This included our signature color palette, interior / exterior lighting and decor.This spectacular retail space created an experience that invited the young and young at heart to soak up some rays.
This unified brand experience has been replicated in 7 locations and is “throwing no shade.”
let's chat brandingCase study:
Catch Chocolate Bar
Task:
Strategy & Consulting
Branding
Visual Identity
Logo Design
Package Design
Marketing Campaign
If you have a taste for the Caribbean or recently visited the U.K. then you’ll know the famous chocolate bar brand “Catch.”
Catch is an iconic brand and the flagship product of Charles Chocolate. Although Catch had experienced many years of success it was facing increasing competition in the under 18 demographic and among calorie-conscious Millennials. Catch needed to connect with upcoming generations in the same way it had with earlier generations.
C7’s team created a delicious marketing campaign “Let’s Catch.” This campaign was a fully integrated media blitz that included both online and offline touch-points. Our media, messaging, packaging, photography, 3d animations, and other brand assets were swirled together with some snappy social media campaigns like “Catch A Selfie” and other online gamification. This campaign was focused on building some trendy brand awareness and boosting Catch sales across the U.K and Caribbean Islands.
In addition to the hip, fresh campaign, C7’s research revealed the need for Catch to launch a multi-pack mini bar line. These mini-bars were the perfect fit for a students lunch, snack at work, and a guilt-free fit for calorie-conscious Millennials.
Needless to say, in addition to eating our fill in amazing chocolate treats, C7’s “Let’s Catch” campaign was a sweet success for chocolate lovers everywhere!
Branding Jacksonville. Getting dressed to go to work or out, you take the last look in the mirror, hoping that today you nailed the hair and the wardrobe. When you’ve got the look that kills, it boosts your self-confidence sky high. It’s the same for your brand. Looks matter. Design matters. Here’s why.
Yes, your brand is more than just a logo, but your logo should sum up all the amazing brand that’s underneath it. Design solves problems in our lives everyday, and when great designers, like ours, bring your brand look together, you see your uniqueness expressed wonderfully, and so will your prospects.
Beyond the logo, your brand depends on imagery. Original or stock photography, colors, font, and layout also help tell your story. Brand icons can really boost your brand to top-of-mind status. We love how they do the talking for you and unlike real people, brand icons always look their best.
Complementary to your look is your sound. Every Jacksonville Branding expert knows that Rock stars get it right because they live it. Springsteen sounds like New Jersey. The words your brand mobilizes to take up the cause use the cloak of great design to get past the readers’ defenses. Copywriting goes hand-in-hand with design.
A great tagline will take you places. Not having one might still get you there, but why waste that great real estate right under your name? Sell them with your tagline. Like the logo it sits under, your tagline’s greatness lies in its ability to get them to like you right away. Taglines matter.
Mission statements, brand promises, brand attributes, tone and manner; all these things are probably already known to you, but not organized and written down. A branding exercise creates and combines the disparate brand elements together in one Brand Messaging Platform. The Brand Messaging Platform, incorporated with the brand design, delivers your Brand Guidelines. Now you’re ready to launch the brand.
Great Jacksonville brands are organic. They start from the inside, from the top, and grow from there. Your employees need to know and want to know, how they can help to live the brand. Bringing the promises made by marketing to life at every brand touch-point in real life is critical in today’s consumers’ market.
A simple but powerful three-message reminder employees can count on to help guide them day-to-day, often delivered to the team on the day before the brand breaks externally. Incorporating elements like into your brand strategy can also enhance the overall experience..
More detailed and continuously running, these programs are run by Brand Champions within your organizations, and they use peer-to-peer interactions to build the brand. Incorporating elements like into your brand strategy can also enhance the overall experience.
Short but effective Key Executive, Key Employee and Key Customer surveys are usually enough to move forward. The insights take us to the next stage.
The Brand Messaging Platform (BMP) contains your USP, tagline, key benefits, key features, and compelling reasons to buy.
Developed alongside the BMP, your look comes together in one deliverable. Brand consistency is assured if this is followed.
A new website is usually the centerpiece of a new brand roll-out, but TV, radio, billboards, digital and social all help break the brand.
Our brand messaging turns on three key messages that are highlighted in turn. It’s a good feeling to have that kind of solid but flexible plan in your pocket.
