The LPGA, a crown jewel in America’s golfing scene has championed some of the greatest female golfing talents in the world. As part of their mission to empower women everywhere, they approached C7 to build their Women’s Network brand, websites, and mobile app. The challenge was how to pivot their international organization for professional golfers into a brand for all women, centered around the golfing lifestyle.
SOLUTION:
Our team listened closely to the LPGA’s challenges in terms of brand messaging and the digital touchpoints of their target audiences. It was clear that the LPGA’s team of talented writers, partners, and sponsors were more than able to drive great content. Our goal at C7 was to not get in the way of this organic content but to platform it using digital touchpoints.
We worked closely with LPGA executive teams to craft the digital channels that would best fit their audience’s love of golf and life. The visual design needed to compliment the written content and highlight the messaging with digital assets such as video and bold, beautiful images. The color palette needed to be light and hint at the golf lifestyle we were promoting. The end result was a scratch game success for the LPGA and a cheer of thanks from golfing ladies everywhere.
