What Is Content Syndication and Can It Be Useful?

Getting your content syndicated can be a useful strategy for increasing the lifetime and usefulness for each post you write. Some people create a post for their blog and promote it to their social media channels, and that’s all they do to promote the post.

Successful content syndication takes this a step further and extends the potential and reach of your content. Below you’ll find out what content syndication is and how you can use it to grow your brand.

What Is Content Syndication?

Content syndication is taking a previously published piece and publishing the same piece on a series of larger sites. There are plenty of site that accept syndicated content.

When you have your content syndicated you usually don’t receive payment, but you will receive a link back to your website, which can provide a lot of credibility and traffic for your business.

Top Benefits To Content Syndication

If done properly content syndication can be very valuable. You’ll be able to extend the lifespan of any previously written content and and get increased visibility for your work without having to do any excess promotion.

1. Increased Exposure

Most websites that accept syndicated content tend to have fairly large audiences. When you publish your posts on these sites you’ll be able to reach a larger audience, while providing a link back to your work.

This differs from guest posting in that you don’t have to create brand new content every time you post, you simply use something you’ve already written.

2. No Extra Content Creation

Face it, creating content takes time. By using the power of syndication you’ll be able to further what you’ve already written. This means no more time spent creating content, and instead you can put this time into looking for places to further promote your work.

This will continue to further the usefulness of your content, for months and maybe years to come.

3. Growing Brand Awareness

When you can promote your content across sites with larger audience it will help your business to be associated with these brands. This will help to build trust, as you can essentially borrow credibility from these larger more popular sites.

Especially, if you’re newer in the online business game and haven’t had the chance to develop your credibility or authority yet.

If you’re interested in building our your content strategy, or need a full-fledged digital marketing strategy then get in touch with our creative team today.