Top Social Media Strategies for 2015

The social media landscape is constantly changing. In order to continue to grow your following you need to keep your social media strategy up to date. In this post we’re going to highlight the most effective social media strategies you should be focusing on for this year and beyond.

1. Focus On A Mobile First Strategy

Google dropped a bomb a few weeks back that places higher value on sites that are optimized for the mobile web. This means that if your site is optimized for mobile devices you’ll be primed to rank higher in the search engines.

This also means that future is going to become increasingly mobile. This means when you create and broadcast content across the social media space you need to take into account that more and more people are going to be reading across their mobile devices.

When accessing social media sites on smaller screens the display is different, and people interact with content in a different manner. Create and share your content with this in mind.

2. Promote and Create Sharable and Trending Content

When you’re overly promotional with your social media channels, people aren’t going to interact with your social posts in the same way. For this reason you need to strike a balance between promotional content, and valuable content from other websites.

When you share popular and trending content there’s a greater chance of people sharing this style of content. When people share your posts it increases your reach as people who are curious will come back to your social media profile. Providing your page with a flood of new traffic.

A great way to find content that people love to share is to browse viral news and other trending site to uncover content that’s currently hot.

3. Building Community Is More Valuable Than Strict Numbers

It looks nice to have a social media page that has thousands of likes or followers, but this doesn’t mean anything if your community isn’t engaged with what you’re sharing and posting.

High numbers don’t mean anything if people don’t care about your posts. One great way to nourish this connection is to focus on building real relationships with your followers.

You can do this by responding to all of their comments, reaching out to people individually, and answering any questions that might be posted.

Another great strategy is to engineer a social media campaign that focuses on getting your users to interact with the content you’ve posted. Common forms of this method include running a giveaway contest, or creating fun content that inspires sharing.

Your growth via social media is dependent upon the quality of your strategy. By focusing on the strategies highlighted above you’ll be able to build a solid foundation to work from for years to come. If you’re interested in building a social media strategy that actually works for your business, then get in touch with C7 Creative today.