Your website needs to have certain elements in play if you want it to be effective. You’d hate to spend all this time and money to get your website online, only to have it flop and simply take up space. You deserve better than this.
In this post we’re going to go into the five most important features your website needs to have in order to be successful in todays online arena. The web is becoming a more noisy place, and your website needs to cut through this noise to present your message in a clear manner.
1. White Space AKA Breathing Room
Does your website make people feel claustrophobic? If your website is cluttered and disorganized, then you’re going to invoke these same feelings in your visitor. Which, is the exact opposite from what you want to be doing.
One solution is to introduce plenty of whitespace. When a website has a lot of space between text and different elements it will actually act to help put the reader at ease. As an added bonus when they’re in this frame of mind they’re more receptive to what you’re offering.
2. A Great About Page
The about page is one of the most highly trafficked pages on your website. Your about page should be used so people can learn more about your business and take the next step towards becoming more invested.
Make sure you gear the copy on this page towards your customer. Just think of any objections the customer might have and try to answer them all within your copy. This is also a good place to have an optin form for your subscribers.
3. Call To Action
Your visitors need to know what to do. If they land on your website and it’s up to them to decide where to go next they might just hit the back button. It’s much easier to tell them what to do in a clear and concise manner.
As a result this also helps to build trust between you and the reader, as you assume the leadership role.
4. Beautiful Images
Images will either make or break your website. Most websites use poor stock photos, or unprofessional images. In order to truly have your website pop you’ll want to be aware of the role that images play.
Images can invoke a certain feeling in the person looking at them, make sure this feeling lines up with the intention of your website.
5. Effective Fonts
Fonts will continue to play a bigger role in web design into the future. As typography continues to play a bigger role you’ll want to make sure you understand what your fonts are saying about your business.
In order for your website to truly pop you’ll need to make sure that even the subtle elements are in alignment with your larger message.
If you incorporate all of the above elements into your website you’ll be on your way towards a website that not only represents your business effectively, but serves your customers as well. If you’re interested in building or re-designing your website then get in touch with our Jacksonville web development team today.
by Calvin Bryant
Digital Marketing Geek
