Style Selection – How To Choose A Website Design That Fits Your Brand

Your Jacksonville, Fl business website is an extension of your brand and you need to keep this in mind when approaching the web design. It’s important that your website presents your products and services in the best light possible to boost sales and increase revenue for your business. You also need to be sure that you provide the best user experience and optimize for SEO. However, before you do any of this, you need to choose a website design that best represents your brand and your business.

Your brand values are a great starting place when you are building your site. Keeping your customer in mind will also help to guide you to the right design for your site. Working with experienced web designers in Jacksonville will ensure that you develop a website that puts your business in the spotlight. Here at C7 Creative, our expert web designers in Jacksonville work closely with our clients to ensure we create a design that helps them to reach their goals. From functionality to design, SEO, navigation, and more, our web designers in Jacksonville can help you to achieve your design objectives.

Below, our team of web designers in Jacksonville offers some tips to help you choose a website design that truly fits your brand.

Keep Emotion In Mind

Remember that visitors to your website are human beings that experience multiple emotions throughout the day. There are countless external factors that can impact your customers but when they land on your page, you need to strive to direct them to a positive emotion. Look for ways to appeal to your customer’s emotions and give them the means to connect with your brand’s personality to spark interest in your business and offerings.

Tell A Story

One of the best ways to connect with your customers through your website design is through the art of storytelling. Expert web designers in Jacksonville use images and text to capture the attention of your visitors and direct them to your sales funnels. Fonts, buttons, icons, images, and word choice all play a role in telling the story of your business through design so be sure to consider all of your options to bring your brand to life.

Focus On Navigation

How visitors flow through your website is a big part of their overall experience with your website and, by extension, of your brand. Working with talented web designers in Jacksonville, you can create a well-defined navigational structure that will lead your audience to whatever matters to them most. A well-organized website layout and easy-to-use menu are vital if you want visitors to have a positive experience with your brand.

Consider Accessibility

Even nowadays, accessibility all too often gets overlooked when it comes to web design. As a business owner, this creates an opportunity for you to use your website design to your advantage. Designing for accessibility means that you can attract a larger number of visitors to your site, as you can be sure that all capabilities will be catered to. To get the best results from your efforts with accessibility make sure that you look for a web designer in Jacksonville that has experience in this area. With the right support, you can create a site that is accessible to everyone. Not only is this great for increasing your visitor numbers but it also helps to present your brand as one that is caring and compassionate about its customer's needs.

Create A Website That Best Represents Your Brand

As a business owner, you need to ensure that you build a website that best reflects who your business is and what you are all about. Website design plays a pivotal role in helping you to position your brand in the online marketplace. To learn more about how you can create a website that best represents your brand, get in touch with our team at C7 Creative today. With the help of our expert web designers in Jacksonville, you can ensure that you create a website that will help to establish your brand, grow your business and allow you to increase sales over time.