How To Successfully Launch A Mobile App

If you’re anything like me, then I’m sure you have great ideas for mobile apps on a daily basis. However, as I’m sure you’re well aware there’s a lot more that goes into a successful mobile app that extends well beyond a great idea. If you want your app to have the success it deserves it’s important to do everything you can to make a big splash during launch time.

Even if you already have your big idea defined, and have made moves with the design and development, you’ll still want to move some pieces around to ensure a successful launch. You’ll need to take a few critical steps to get your app in the palms of people who are going to love it.

1. Understand your definition of success

The success of one app will differ from another. If you have a very large customer and user base you may be hoping to move a lot more units than a smaller or more niche company. However, the success of your launch shouldn’t be dependent on the number of sales or the place on the app store best sellers list. You must create your own definition for a successful launch.

2. Get social media under control

Make sure you take the time to secure all of your social media handles and account before launching your app. You’d hate to launch your mobile app and come to find out later that one of your expected social media accounts is taken by a random individual. By securing your social media accounts first you can also help to build buzz before your app launches.

3. Create great content

It’s important to create compelling content that explains how to use your app before you actually launch. That way you’ll end up saving time once the launch actually hits. The content you’ll want to create beforehand includes, blog posts, tutorials, press releases, web copy and even email marketing copy.

4. Use video

Video can be a great way to show how easy it is to use your app. You can either do this yourself through the use of specialized software, or outsource the work to a professional team. If you create a compelling enough video this could encourage sharing, and further influence sales.

5. Put up a launch page

In most cases you’ll want to create a dedicated mobile app launch page before you launch the actual app. This will help to create buzz and a conversation around your mobile app. This page should include information about your app, possibly an explainer video, and an email option form.

6. Choose your starting point

Sometimes it’s a good idea to start with just one app store. When to try to hit every store all at once it’s easy to get overwhelmed, and you won’t have as much impact. It’s always a better idea to start small and expand as you have success.

7. Use the media

Getting media coverage can really help the success of an app. Especially, if you get large network coverage. Beyond large networks it can be beneficial to target niche audiences that have some sort of overlap with your own.

8. Launch and test

Once you have all the outposts and foundation in place, it’s time for launch. During the launch phase you’ll want to track and measure everything you can. That way you can see which promotions and advertising channels are working and which ones are just a waste of time.

Launching a mobile app needs to be done with care and precision. That’s why it can be helpful to work with a Jacksonville mobile app development company if you want to ensure an effective launch.

 

 

by Calvin Bryant
Digital Marketing Geek