How to Optimize Your Website’s Homepage

Your homepage is one of the most popular and important pages on your website. If you’re a local service based business, then your home page will be listed in local listings and rank across relevant local keywords.

When a user lands on your site you want to grab their attention and have key website elements in place, so they’ll be able to quickly determine if your business is right for their needs. Below we highlight five must-have elements you’ll want to include on your homepage.

1. Compelling Images

Today, images truly help to draw your readers in. You don’t need to populate your entire homepage with images in lieu of text, but one or two captivating images will really help keep your visitors on the page.

Some companies opt to have a slider that showcases the work they do, but you don’t even have to go that far. Just make sure your images are high-quality, and showcase the work you do, or are relevant to your business and brand’s goals.

2. Brand Statement

Your brand statement is also known as your USP. This is what differentiates you from your competition. Typically, this takes the form of a tagline or even the name of your business.

But, it can also be a paragraph or sprinkled throughout the rest of the text on your homepage.

However you display your USP, just make sure it’s communicated clearly and up front. This will help new visitors decide if your company is the right fit for their needs.

3. Contact Information

Too many small businesses make the mistakes of not showcasing their contact and location information. If you’re a brick and mortar business, then you’re missing out on a huge source of potential leads. Your home page needs to have your contact information displayed prominently.

At the very least you should have a link to all of your contact information that’s clearly visible. Even when viewed on mobile devices.

4. Simple and Clear Navigation

When creating your site’s navigation make sure it’s clear and simple. Don’t overwhelm your visitor with too many choices, just include the necessities. Your navigation menu labels also need to be descriptive and relevant to the respective pages.

Finally, it’s helpful to include more action-oriented terms towards the right, like contact us, or free consultation.

5. Email Integration

One thing you should really be doing is collecting the email addresses of your visitors. Email is one of the most effective means of staying in touch with your customers and getting them to purchase products or services.

All you need to do is create a simple email opt-in form and feature it in a prominent place on your site. To increase the number of people who sign up for your list you can consider adding a lead magnet that offers your visitor’s something of value in exchange for their email address.

Hopefully, the tips above will help you create a more powerful homepage that’s valuable to your visitors. If you’re in need of a website redesign or want us to look over your existing site, then get in touch with our team today.

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