Sure, we all have clients and different kinds of people whom we work with. But, we often overlook a simple fact about all of these interactions. We’re dealing with people. A lot of people design their marketing systems and build their websites to deal with machines. At the core of every interaction with our business is a human being who wants to feel supported and appreciated.
In order for your business to succeed in the long-term you must start marketing to people, not other computers. Client relations should become a focal point of your business maintenance and business growth strategies.
Why Emotion Is Important
We tend to have websites that are designed to entice emotion as well as web copy that’s geared to make customers feel certain way. But, when it comes to engaging with clients we tend to forget there are people on the other side of the equation.
Having empathy for your customers is an important skill and will go a long way towards deepening your relationships. The lack of empathy seems to extend into the old business notion, that business is not personal.
However, almost everything we do is personal, since we are emotional creatures after all. By building an actual human relationship you’ll start to establish trust with your customers.
The Importance Of Trust
As we all know trust is a very important factor when it comes to having a healthy relationship with your customers. If they don’t trust you, then they won’t buy anything from you. It’s as simple as that.
For a long-term relationship to develop the customer must really trust you, so it’s important to deepen their trust in you over time.
Building Human Relationships
A very simple way to develop a relationship is by sending simple, personal reminders that are non-business related. This will show your customers that you’re worth more to them than just a certain amount of money.
For instance, a very simple holiday greeting can go a very long way. Even just a simple thank you will say a lot to your customers. As a nice bonus, this will also help you keep in touch with older clients who may be interested in working with you again.
By implementing a few of the above tips you’ll be on your way towards creating a better relationship with your customers and through that a stronger business now and into the future. If you’re interested in creating a Jacksonville website or digital media strategy that works, then get in touch today.
by Calvin Bryant
Digital Marketing Geek
