Over half of the country has bought something from an eCommerce store in the past year alone. This trend also shows no signs of slowing. That means that if you want to increase your product sales in your eCommerce store you’ll need to optimize your product images.
People tend to buy things based upon emotion, rather than logic. Quality images will help the reader be able to experience the product before they buy. However, it won’t just be enough to snap a picture with your smartphone and upload it to your website.
In this post we give a few recommendations for how you can take product images that will draw your customers in.
When you’re trying to decide which kind of camera to buy you’ll need to consider your needs, and how often you’re going to be uploading pictures to your website. You can get a quality camera for a couple hundred dollars and don’t have to invest your entire budget, just to get a quality picture.
Consumer cameras are very high quality and will get you the image you need.
When you’re starting to take pictures of your products you’ll want to take more than one. When a person is browsing through your online storefront they’ll want to get to know the product as in depth as possible.
When you’re taking pictures of your product try to put yourself into the head of your buyers. What features of the product would they need to see to feel comfortable in making a purchase? By having multiple photos you’ll be able to eliminate a lot of potential doubt from the customer’s mind.
A lot of expensive and complex websites can actually give you a 360 degree view of the product, in order to mimic this you’ll need to feature the product from as many angles as possible.
The best choice for the product background is usually a white background. This allows the user to focus on the product and not get distracted by anything happening in the background. You can mimic a professional background with something as simple as a piece of white construction paper.
However, it can also be useful to photograph your items being used in real life. This will help the person viewing your products get a better feel for your product and help them imagine using the product themselves.
Lastly, it’s important to spend a little time editing your photos before you post them. It’s extremely rare for even a professional photographer to get a photo perfect on the first try.
Photography is a pursuit that takes a lifetime to master, but the tips above will help you get more from your images and move more of your products online. If you’re interested in moving forward with a digital media strategy, then get in touch with our Jacksonville digital marketing team today.
by Calvin Bryant
Digital Marketing Geek
