Vibe Music Productions came to C7 with a mission to help them realize the vision for their brand, website and other related media. As one of the great studios in the south, Vibe is famous for it’s smooth beats, incredible technical skill and pro recording environments. They needed a brand experience that captured Vibe’s laid back flow.
SOLUTION:
Our team began this initiative by spending time with the Vibe executives. We wanted to listen and learn their vision and ideas about the brand. We identified the unique brand personality of Vibe, color palette and viewed other leading studios, to see how they were branding themselves.
From this point forward, our design team got to work. We created many design concepts, tweaked and iterated those designs until we had the “vibe” looking right. Finally, with the branding approved and on point with our clients vision, we wrapped the styling around the website design. The site objectives were quite simple. Design a well branded site that invites prospects to book tours of the studio. We featured some cool video and large images that gave users a peek inside. We added a bold image gallery, secured the site with Google Authentication and the website was ready to jam.
Our branding, website and videos came out great. We appreciate all that C7 has done to guide us through this process. -Vibe Executive Team
