Color Combinations – 5 Tips To Help You Choose The Right Website Color Scheme

From the moment that your customers view your Jacksonville website design, you want to do everything you can to connect them with your brand. Working with experienced web designers in Jacksonville, you can create the perfect layout, ensure performance is tip-tip, develop amazing sales copy, and develop a site structure that will encourage seamless navigation. To bring everything together, the last piece of the puzzle is choosing the right color scheme.

As any reputable web design company in Jacksonville will tell you, choosing the right color scheme for your website is more important than you might think. Color choices can play a pivotal role in how your brand is perceived and how your brand is presented online. Choosing the right color scheme can be challenging, however, with the right approach and help from our expert web designers in Jacksonville, you can ensure that you make the right call.

Let’s take a look at some useful tips from our Jacksonville web designers that will help you to choose the right color scheme for your business website.

Understand Color Psychology

Color psychology can play an important role in marketing so it’s a good idea to have a basic understanding of what people associate with different colors. For example, most people will associate green with nature, purple with luxury, white with hope, and blue with integrity. Keeping these common color associations in mind will help you to choose the right colors for your website.

Color Combinations

When web designers in Jacksonville are creating a new design, they will combine different colors to create a unique look. There are different ways that you can combine colors in your website design. For example, you can use complementary colors, you can split complementary colors, use analog colors, or include monochromatic colors, which are essentially variations of the same color. While this might all sound confusing, experienced Jacksonville web designers will be able to talk you through your options.

Keep Things Simple

With a never-ending list of colors to choose from, it’s easy to become overwhelmed by all of the choices that are available. However, the key to choosing the right color scheme for any website is just to keep it simple. Over-complicating your color choices will have the adverse effect you are looking for. Instead of making your site visually appealing and exciting to view, using multiple colors can be confusing for visitors. Our web designers in Jacksonville recommend keeping it simple for the best results.

Focus On Branding

Finally, it’s important to think about how your branding will play into the overall color scheme that you choose for your website. Your brand will most likely already have particular colors associated with it so be sure to use these in your website design to ensure a consistent look and feel to your brand. You might need to make some small adjustments to your color choices but if your brand is already established, then the advice of most web designers in Jacksonville will be to simply continue using these same colors when you are designing your website.

Choose The Best Possible Color Scheme For Your Website

Choosing a color scheme can often be overwhelming. However, by following the tips above and with the help of our expert web designers in Jacksonville, you can ensure that you make the right call for your new website. Get in touch with our Jacksonville web designers at C7 Creative today to discuss your website color scheme and to find out what will work best for your site moving forward.