Can LinkedIn Actually Benefit Your Social Media Strategy?

LinkedIn is arguably the most professional and business-oriented of the current social media networks. As a result LinkedIn offers you a great way to network with other professionals in your field and connect with new customers and clients. Below you’ll find the potential benefits that being active on this social media network can bring to your business.

1. Start A Group To Increase Authority

LinkedIn allows you to create new groups where you can interact with clients in all new ways. For instance, you can create a group and invite every CEO you’re trying to serve to the group. When people join you can interact with them to uncover their biggest pain points, so you can truly refine your service.

Since you’re the curator and leader of the group it will also help to increase your authority.

2. Add Social Proof To Your Offerings

LinkedIn allows other people to endorse your skills that you mention on your profile. This means that instead of other people simply having to “take your word for it”. They can actually see how many people have endorsed you for a specific service or skill.

There is even a section for you to add customer and client testimonials. Which will further enhance your reputation.

3. Gain More Website Traffic

LinkedIn allows you to publish and share your own content with a link back to your website. If you’ve been spending time running a group or expanding the reach of your audience, then your posts are going to have more of an impact.

Another great way to send traffic back to your website is to add certain projects to your portfolio. This will ensure that if someone is interested in what you’ve created, then they can take a better look at the project on your website.

4. Easily Find New Clients

Finding new clients and customers on LinkedIn is as easy as sending a message. You’re able to easily connect with people outside of your current business network through searching by interest or business topics.

5. Make Valuable Business Connections

Rather than open a phone book, or take the search online you can actually find new business partners and vendors from within the LinkedIn platform. All it takes is a couple emails sent from within the platform to start building a new relationship.

Another benefit is that you can actually see the company’s history and other valuable information by browsing through their pages.

LinkedIn can be a great tool when it’s used effectively. We hope this post has helped you start to move in the right direction. If you’re interested in building a social media strategy that can help your build your social following, while growing your customer base then get in touch with C7 Creative today.