You might have a solid, well-designed, website but if you aren’t seeing any sales or conversions into actual customers then your website could use some work. One of the most common online marketing mistakes we see time and time again is a lack of compelling calls-to-action.
A call-to-action is the one thing that’s going to get your user to click and take the desired action. Without an actionable call-to-action your user is left wondering what to do next. A lot of website owners are afraid of being pushy, but not telling your users what to do next only leaves them confused.
Below we dive into some of the most common mistakes that are stopping you from creating the kinds of calls-to-action that will inspire your readers to act.
1. Forgetting the Call-to-Action Altogether
If you don’t include a call-to-action it’s going to be near impossible to get your visitors to take action. All of your efforts will be wasted if you don’t actually get your visitors to do anything.
Traffic is great, but traffic that leads to new subscribers or customers is even better.
2. Not Being Specific
A vague call-to-action will just leave your readers confused and unsure of what to do next. Your readers don’t have time to think through what you’re trying to get them to do.
Tell them specifically the next step they need to take, and how it’s going to benefit them.
3. Too Much Hype and Doesn’t Follow-Through
The last thing you want to do is build up a bunch of hype only to fail to deliver. If you can’t back up any of the claims you’re making, then it’s best not to include them at all. Make sure you can keep all of the promises you make in your sales copy, and within your call-to-action.
4. Having Too Many Calls-to-Action
Having more than a singular call-to-action will just confuse the visitor. Everything you post, or every sales page you create should only have a singular purpose in mind.
Keep that single goal at the top of your mind when writing your sales page, and your call-to-action. Do you want them to join your list? Share your post on social media? Or, do something else altogether? Whatever it is make sure the call-to-action makes the next step intuitive.
5. Being Too Small
If your call-to-action is too small there’s a chance your readers are going to skim over it, thinking it’s nothing more than another backlink. If your call-to-action is too small you might as well not even have one in the first place.
Make your call-to-action large and noticeable as the reader scrolls down the page.
6. Not Changing the Color Scheme
To stand out further you should make your call-to-action a color that leaps from the page and draws your attention to it. However, make sure it still blends in with the color scheme of the rest of your site, and compliments your overall design.
7. Failing to Speak with Confidence
A wishy-washy call-to-action won’t get anyone to click. Speak with confidence and conviction that you can solve your readers problems. You must inspire confidence in your reader in order for them to take action.
If you’re looking for a more comprehensive content strategy that actually converts traffic into new leads, then get in touch with our Jacksonville digital marketing team today. We love serving our local customers across the Ponte Verde Beach and Jacksonville, Florida areas.
