When you’re trying to consistently create content for your small business it can be easy to come up against a wall. It’s easy to create content that no one cares about. But, what if you’re looking to go beyond this and actually create something worth reading?
Well…that’s going to take a little more work.
We know it can be hard to always think of a unique angle to take with your latest blog post, that’s why we’ve decided to help you out. Below we highlight five different styles of content you can use to spice up your content creation efforts.
1. Illuminate an Upcoming Trend
You’re already the expert in your niche right?
One great way to further cement your status as an authority in your space, while providing value to your audience, is to show the implications of an upcoming trend. Essentially you’ll be telling your readers what’s going to happen in their lives, or business, once this trend takes hold.
For instance, what will improved AI mean for the future of local dentists? Will the mobile revolution affect local restaurant owners?
Think about a trend you see on the horizon and show how it will affect your readers.
2. Pull Back the Curtain
Do your readers know the history of your business? Do they have a relationship with the people responsible for the day-to-day operations of your business?
If you can’t think of what to write about for your next blog post, then consider giving readers a taste of you, or your company. Give them some information about the fascinating origin story of your company.
Do an interview with one of your employees to help readers deeply connect with your company.
3. Speak to a Hot-Button Issue
With this style of content you’ll have to tread carefully, as it can alienate portions of your audience. Think about a current news story that the world seems to be talking about and give your take on it.
How does this current news item relate to your business, or the lives of your readers?
However, you need to be very aware of your existing segment of readers, as you don’t want to offend them by getting too personal.
4. Provoke Your Readers
We all love to feel safe and comfortable. But, safe and comfortable content doesn’t do much to inspire change, or make us think differently. Is there a piece of common-wisdom that you don’t agree with?
Is there an aspect of your readers lives you know they could benefit from changing?
Think about something that you deeply believe that contradicts commonly held beliefs, then create a passionate blog post around that topic. Think of this as a way to rally the troops behind your message.
5. Go Beyond What’s Expected
If you can’t think of any unique or compelling content to share with your readers, then find a way to over deliver and exceed their expectations.
For instance, if you’re creating a regular list post, then include a few extra items at the bottom of the post as bonuses. If you’re creating a blog post that teaches your audience how to do something, then include a downloadable checklist for free.
Think of ways you can extend the value of your current content to delight your readers.
Getting stuck with your content creation efforts isn’t any fun. We hope the above tips will help to reinvigorate your content efforts. If you’re interested in hiring a team to help with your content marketing goals, then reach out to our team today.
