If you’ve been experiencing a lot of traffic, but aren’t seeing any of this traffic turn into subscribers, or new customers, then you probably have a very low conversion rate. If you don’t take care of the necessary onsite optimization, then you’re letting that valuable traffic you’ve worked so hard for slip through the cracks.
In this post we’re going to show you five ways you can fix your conversion rate problems, by employing a few conversion rate optimization strategies.
1. Use Clear Language
When you’re trying to persuade someone you need to be clear about what you’re actually trying to persuade them to do. If the copy on your website is stuffed with confusing language, and big words, you aren’t doing yourself any favors.
Cut to the core of what you’re trying to say. Say it in simple terms, and use words that your customer’s use in conversation.
2. Make Your Offering Clear
What are you offering? You need to sum up your offer in as few words as possible. Showcase what makes you unique and different.
Define your offering in terms of what makes you different from your competitors, and the unique value you’re going to bring to your customers.
3. Decrease Number Of Decisions
When a person lands on your website you’ll need to easily guide them along the decision making process. The more options the visitor can take the less likely they’re going to actually take action.
A few simple ways to do this are to reduce the number of options in your navigation bar, reduce any visual website clutter, and make it so there’s only one thing your website visitor can do.
4. Build A Higher Degree Of Trust
If they aren’t taking action, then maybe they just don’t trust you enough…yet. You can build trust in a variety of ways, but some of the most common are:
- Showcase any social proof including the number of subscribers, social media followers, and testimonials.
- Highlight any certifications or well-known third parties that can vouch for your services or offers.
- Give away a lot of extremely valuable content that shows your visitors you’re willing to help, and know a lot about your subject matter.
5. Implement Split-Testing
Split-testing is a great, data-driven, way to test different website elements. You can even use a free tool like Google Content Experiments.
Simply, run a variety of split-tests across different elements of your home page. For instance, run a test that uses different language for your headline. Try different button colors. You can even experiment the language you use for your sign up offer.
Make sure you only test one element at a time to effectively gather data.
By implementing some of the tips above you’ll see your conversion rate start to rise. If you’re interested in a professional consultation, then get in touch with our creative team today.
